Logo Project

I have interests in many forms of media. The main interests are video, photo, and music. I chose to make a business that specializes in multi-media services. I decided to name it Colin White Media.

This Is the final design for the logo. It focuses on the letter C (for Colin) and a play button in the center (for media) The play button and C form a W (for white) in the negative space.

I asked an AI to create a logo for my company. I prompted it with 4 words that fit my company: Video, Photo, Music, and Media. The AI gave me this logo for Media. 

After getting the AI image into Illustrator, I vectorized the image. I then flipped the image around and realized that it looked like I could create the letter W inside of it. 

I carved out the letter W and made the shape look like the letter C.

I played around with different amount of curves. I wanted the logo to be round as the letter C is round. I realized that too much curved corners made the W letter to disappear. I decided on a medium amount of curved edges.

I tried to remove the piece in the corner but it took away the W. However I did make the piece smaller. I allowed the logo to look a little less boxy and more round.

Front

Back

The front of the business card features the logo mixed with the company name. I did this to help show that the logo resembles the letter C. I also included images of the types of media offered: Music, Photo, and Video. The back has an enlarged image of the logo next to the contact information for the company. The font used for the card is rounded to help tie in with the logo. Media is supposed to be creative and a more rounded font is less serious than a straight font. The colors used, red and white, also help show creativity. The colors are both bright and still contrast each other. When I think of creative things I think of bright colors that pop. Also the color combination of red and white is used on many forms of media like Youtube.

This is what the business card would look like if it were vertical.

In this picture you can see the logo on 3 objects. There is a dog bowl, hockey puck, and a ice cream cone. 

Here you can see the logo on both black and white backgrounds.